Latest Posts

How To Cite A Market Research Report Apa?

Are you struggling to properly cite market research reports in APA format? Fear not, as we have got you covered! Accurately citing your sources is crucial in any academic or professional setting, and we are here to guide you through the process step by step. So, let’s dive in and learn how to properly cite a market research report in APA format!

To cite a market research report in APA style, start with the author’s last name, followed by the publication year in parentheses. Next, include the report title in italics, followed by the report number in parentheses. Finally, include the publisher and URL or DOI. For example: Smith (2018). Market Research Report Title (Report No. 123). Publisher. https://www.example.com

How to Cite a Market Research Report Apa?

How to Cite a Market Research Report APA?

When conducting research, citing sources is an important aspect of ensuring the accuracy and credibility of the information presented. Market research reports are no exception to this rule. APA (American Psychological Association) style is often used for citing sources in social sciences, which includes market research reports. Here’s a guide on how to cite a market research report in APA style.

1. Identify the Author and Publication Date

The first step in citing a market research report in APA style is to identify the author and publication date. The author is usually the organization or company that conducted the research. The publication date can usually be found on the first page of the report or on the copyright page.

Once you have identified the author and publication date, you can begin to construct your citation.

Here’s an example of a citation for a market research report:

Author. (Year of Publication). Title of report. Publisher.

2. Include the Title of the Report

The title of the report should be included in your citation. Make sure to use sentence case, capitalizing only the first word of the title and any proper nouns.

Here’s an example of a citation with the title included:

Author. (Year of Publication). Title of report. Publisher.

3. Note the Publisher

The publisher of the market research report should also be included in your citation. This is typically the organization or company that commissioned the research.

Here’s an example of a citation with the publisher included:

Author. (Year of Publication). Title of report. Publisher.

4. Add the URL or DOI (if applicable)

If the market research report is available online, you should include a URL or DOI (Digital Object Identifier) in your citation. The DOI is a unique identifier assigned to digital content.

Here’s an example of a citation with a URL included:

Author. (Year of Publication). Title of report. Publisher. Retrieved from [URL]

Here’s an example of a citation with a DOI included:

Author. (Year of Publication). Title of report. Publisher. doi:[DOI]

5. Choose the Citation Format

There are two citation formats you can use when citing a market research report in APA style: in-text citations and reference list citations.

In-text citations are used within the body of your paper to indicate where you found the information. Reference list citations are used at the end of your paper to provide a complete list of sources.

6. Use In-Text Citations

In-text citations should include the author’s last name and the year of publication.

Here’s an example of an in-text citation:

According to Smith (2019),…

If the author’s name is not mentioned in the text, it should be included in the parentheses.

Here’s an example of an in-text citation with the author’s name in parentheses:

…(Smith, 2019).

7. Create a Reference List Citation

Reference list citations should include the author’s name, publication date, title of report, and publisher.

Here’s an example of a reference list citation:

Smith, J. (2019). Market research report. Publisher.

8. Use Hanging Indentation

When creating a reference list citation, use hanging indentation. This means that the first line of the citation should be flush with the left margin, and all subsequent lines should be indented.

Here’s an example of a reference list citation with hanging indentation:

Smith, J. (2019). Market research report. Publisher.

9. Benefits of Properly Citing Sources

Properly citing sources not only ensures the accuracy and credibility of your research, but it also gives credit to the original authors and helps to avoid plagiarism. By citing sources, you are acknowledging the work of others and contributing to the ongoing conversation in your field.

10. Conclusion: APA Style for Market Research Reports

Citing market research reports in APA style is a simple process that involves identifying the author, publication date, title of report, and publisher, as well as including a URL or DOI if applicable. Using in-text citations and reference list citations can help you to properly cite your sources and give credit where credit is due. Remember to use hanging indentation for reference list citations and to double-check your formatting for accuracy. By properly citing your sources, you can ensure the credibility and accuracy of your research.

Frequently Asked Questions

Here are some common questions and answers on how to cite a market research report in APA format:

What is APA format?

APA stands for American Psychological Association. It is a formatting and citation style used in academic writing, especially in the social sciences. APA format provides guidelines for citing sources, formatting papers, and referencing in-text citations.

APA style has specific rules for citing different types of sources. These rules are designed to make it easy for readers to find and verify the sources used in a paper.

Why is it important to cite a market research report?

Citing a market research report is important for several reasons. First, it gives credit to the original author or organization for their work. Second, it helps readers locate the original source of information and verify the accuracy of the information presented. Third, it demonstrates that the writer has done their research and used credible sources to support their arguments.

Failing to cite a market research report can result in accusations of plagiarism, which can have serious consequences in academic and professional settings.

What information do I need to include in a citation for a market research report?

When citing a market research report in APA format, you should include the following information:

  • Author(s) or organization responsible for the report
  • Publication date
  • Title of the report
  • URL or DOI (for online reports)

The citation should be included in the reference list at the end of the paper.

How do I format a citation for a market research report in APA style?

A citation for a market research report in APA style should follow this format:

Author or Organization. (Year). Title of report. Retrieved from URL or DOI

For example:

Nielsen. (2020). Nielsen Global Connect’s COVID-19 Consumer Sentiment Navigator. Retrieved from https://www.nielsen.com/us/en/insights/article/2020/covid-19-consumer-sentiment-navigator/

Where can I find more information on citing sources in APA format?

The Publication Manual of the American Psychological Association is the definitive source for APA style guidelines. It provides detailed instructions for formatting papers, citing sources, and referencing in-text citations. The manual is available in print and online formats and can be purchased from the APA website or other booksellers.

Additionally, many universities and libraries offer online guides and tutorials on APA style citation and formatting.

Citing Reports in APA Style


In conclusion, citing a market research report APA style is crucial for academic and professional purposes. By following the guidelines provided by the APA, you can accurately and effectively cite your sources, avoiding plagiarism and ensuring that your work is credible and trustworthy.

Remember that a properly cited market research report can add value to your work and support your arguments. It provides evidence to support your claims and demonstrates that you have done your research thoroughly.

In today’s fast-paced world, where information is readily available, it’s important to cite your sources correctly and acknowledge the work of others. By doing so, you not only demonstrate your academic integrity but also contribute to the advancement of knowledge in your field. So, take the time to cite your market research report APA style and let your work speak for itself.

Latest Posts

Featured