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How Much Does A Business Marketer Make?

Are you curious about how much money a business marketer makes? Well, you’re not alone. It’s a common question that many people have, especially those considering a career in marketing.

Business marketing is an essential part of any company’s success, and it’s a field that’s constantly evolving. So, if you’re interested in becoming a business marketer or just want to know how much they make, keep reading to find out more.

A business marketer’s salary depends on various factors such as experience, skills, and industry. On average, a business marketer earns around $62,000 per year in the United States. However, top earners can make up to $120,000 per year. The salary also varies by location and company size.

How Much Does a Business Marketer Make?

Business marketing is an exciting and dynamic field that requires a lot of hard work, creativity, and strategic thinking. If you’re considering a career in business marketing, you’re probably wondering how much money you can expect to make. In this article, we’ll explore the average salaries for business marketers, factors that influence salary, and the benefits of pursuing a career in this field.

Salary Range for Business Marketers

As with any profession, the salary range for business marketers can vary greatly depending on a number of factors. According to the Bureau of Labor Statistics, the median annual salary for advertising, promotions, and marketing managers was $135,900 as of May 2020. However, salaries can range from as low as $68,000 to as high as $208,000 or more.

One of the biggest factors that influence salary is experience. Entry-level business marketers can expect to earn significantly less than those with several years of experience. Additionally, factors such as the size and type of company, geographic location, and level of education can all impact salary.

It’s important to note that many business marketers also receive bonuses and commissions in addition to their base salary. These can be significant, particularly for those who work in sales or account management roles.

Benefits of Pursuing a Career in Business Marketing

In addition to the potential for a high salary, there are many benefits to pursuing a career in business marketing. One of the biggest is the opportunity to be creative and innovative. Business marketers are responsible for developing and implementing strategies to promote products and services, and this requires a lot of creativity and outside-the-box thinking.

Another benefit is the opportunity to work with a wide range of people, from other marketers and creatives to sales teams and executives. Business marketers must be able to communicate effectively with people at all levels of an organization, and this can be a rewarding experience.

Finally, business marketing is a field that is constantly evolving. New technologies and trends are emerging all the time, and business marketers must stay up-to-date in order to be successful. This means that there is always something new to learn and explore, which can make for a challenging and exciting career.

Business Marketing Salaries by Industry

As mentioned earlier, the salary range for business marketers can vary greatly depending on the industry. Here’s a breakdown of the median annual salaries for advertising, promotions, and marketing managers by industry, according to the Bureau of Labor Statistics:

– Professional, scientific, and technical services: $150,190
– Management of companies and enterprises: $148,680
– Manufacturing: $137,180
– Finance and insurance: $132,070
– Wholesale trade: $128,720
– Information: $128,400
– Retail trade: $117,560

It’s important to note that these are median salaries, and actual salaries can vary based on factors such as experience, education, and location.

Business Marketing Salaries by Geographic Location

Another factor that can impact business marketing salaries is location. Here are the median annual salaries for advertising, promotions, and marketing managers by state, according to the Bureau of Labor Statistics:

– District of Columbia: $186,320
– New York: $180,600
– New Jersey: $174,770
– Delaware: $157,050
– California: $156,710
– Virginia: $151,780
– Illinois: $149,810
– Massachusetts: $146,900
– Colorado: $145,540
– Connecticut: $144,190

It’s worth noting that these are median salaries, and actual salaries can vary based on factors such as experience, education, and the specific company or industry.

Business Marketing Salaries by Education Level

Education level can also impact business marketing salaries. Here are the median annual salaries for advertising, promotions, and marketing managers by education level, according to the Bureau of Labor Statistics:

– Bachelor’s degree: $129,390
– Master’s degree: $146,360
– Doctoral or professional degree: $181,880

While a bachelor’s degree is typically the minimum requirement for entry-level business marketing positions, earning a master’s degree or higher can lead to higher salaries and more advanced roles.

Business Marketing Salaries Compared to Other Marketing Roles

Finally, it’s worth comparing business marketing salaries to those of other marketing roles. Here are the median annual salaries for a few other marketing positions, according to the Bureau of Labor Statistics:

– Market research analysts and marketing specialists: $65,810
– Public relations and fundraising managers: $118,430
– Sales managers: $131,870

While salaries for these positions may be lower than those of business marketers, they can still be rewarding career paths for those interested in marketing.

In conclusion, business marketing can be a lucrative and rewarding field for those with the skills and drive to succeed. Salaries can vary greatly depending on a number of factors, but the potential is there for high earning potential. Additionally, the opportunity to be creative, work with a variety of people, and stay up-to-date with the latest trends make business marketing an exciting and challenging career choice.

Frequently Asked Questions

Are you curious about the salary of a business marketer? Here are some common questions and answers to help you understand the earning potential of this profession.

What is the average salary for a business marketer?

The average salary for a business marketer can vary depending on their level of experience, industry, and location. According to the Bureau of Labor Statistics, the median annual salary for marketing managers in May 2020 was $135,900. However, salaries can range from $70,000 to over $200,000.

Factors that can affect salary include the size of the company, the level of responsibility, and the demand for marketing professionals in the industry. Business marketers who work in highly competitive industries such as technology or finance can often command higher salaries.

What skills are necessary to become a successful business marketer?

Successful business marketers possess a combination of soft and technical skills. Soft skills such as creativity, communication, and problem-solving are essential for developing effective marketing strategies. Technical skills such as data analysis, search engine optimization, and graphic design can help marketers execute their strategies.

In addition to these skills, business marketers should have a solid understanding of marketing principles and consumer behavior. They should also be able to adapt to changing market trends and technologies to stay ahead of the competition.

What are the career prospects for business marketers?

The demand for skilled business marketers is expected to grow in the coming years as companies continue to invest in marketing and advertising. The Bureau of Labor Statistics projects a 10% increase in employment for marketing managers from 2019 to 2029.

Business marketers who stay up-to-date with the latest marketing trends and technologies and possess a diverse skill set will have the best career prospects. They may also have opportunities to advance into leadership roles such as director of marketing or chief marketing officer.

What are the educational requirements to become a business marketer?

Most business marketing positions require at least a bachelor’s degree in marketing, business administration, or a related field. Some employers may prefer candidates with a master’s degree or specialized training in areas such as digital marketing or analytics.

Experience in marketing or a related field is also important for entry-level positions. Internships or part-time jobs in marketing can provide valuable experience and help candidates stand out in a competitive job market.

What are the benefits of a career in business marketing?

Business marketing can be a rewarding career for those who enjoy creativity, problem-solving, and working in a fast-paced environment. Marketers have the opportunity to shape the public perception of a company and help drive its success.

Many business marketing positions also offer competitive salaries, benefits, and opportunities for career advancement. Marketers who specialize in areas such as digital marketing or data analysis may also have the opportunity to work remotely or freelance.

How To Start A Marketing Business (And Make TONS Of Money)


In conclusion, the salary of a business marketer can vary depending on several factors such as experience, industry, location, and education level. However, on average, a business marketer can earn a competitive salary that can range from $50,000 to $100,000 per year.

It is important to note that the demand for skilled business marketers is increasing, especially in the digital marketing space. As companies continue to invest in their online presence, the need for professionals who can effectively market their products and services will continue to rise.

Overall, a career in business marketing can be both financially rewarding and intellectually stimulating. With the right skills and experience, you can expect to earn a competitive salary while making a meaningful impact in the business world.

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