55. Casey Bryden talks about her sun smart parasols Sunbella|networking|marketing strategy

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Casey Bryden

is co-owner of  SUNBELLA – parasols that provide the highest UV protection, combined with sleek and modern style, plus several other functional benefits.

Casey runs her company with her mum Jilian. Their aim is to influence women’s attitudes towards sun safety, by solving the frustrating conundrum of having to choose between being sun smart or stylish.

IN THIS EPISODE I TALKED TO CASEY ABOUT:

  • her family and herself when she is not working
  • what’s it like to run a business with her mum
  • winning the Business Excellence AusMumpreneur award
  • her previous career
  • her inspiration to start Sunbella and the pivatal role her mum played in it
  • Sunbella parasol products and their unique sun safe features
  • their competitors on the global market
  • what it takes to create a parasol product and the initial steps involved
  • creating their initial prototype and how they started with manufacturing
  • having a sourcing agent to help with manufacturing overseas
  • what is involved in UV protection
  • the biggest challenges encountered so far
  • their marketing strategy
  • engaging with bloggers and others to promote their product
  • the power of networking
  • balancing work and personal life
  • the importance of making time for your own wellbeing
  • the long term vision for Sunbella and also for Casey personally
  • who would be their dream stockist
  • her top tip for anyone wanting to start their own product based business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • Tourism Western Australia

WHERE TO FIND CASEY BRYDEN:

www.sunbella.com.au

CASEY BRYDEN on FACEBOOK

CASEY BRYDEN on Instagram

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