28. Public relations and how to write an attention grabbing press release with Johanna Baker-Dowdell

Johanna Baker-Dowdell
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Johanna Baker-Dowdell from Strawberry Communications has more than 18 years experience as a journalist and public relations consultant working as a freelancer and in-house.

This experience includes writing for newspapers, magazines and websites in Australia and the United Kingdom on a number of topics including business, parenting, news and IT. Johanna has vast business knowledge – which she draws on to advise clients on the best methods to gain publicity and tell their story effectively.

IN THIS EPISODE I TALKED TO JOHANNA ABOUT:

  • her family
  • the journey into starting her business and motherhood
  • the story behind naming her business Strawberry Communications
  • the definition of Public Relations (PR)
  • importance of a PR plan and why we should pay attention to public relations
  • typical components of a PR plan
  • available channels to promote your business
  • what really ensures you have an attention grabbing media release
  • media release distribution websites
  • her services offered through Strawberry Communications
  • PR strategies for someone who is just starting up
  • her two books, the inspiration behind each book and what they are about
  • balancing her business and personal life
  • her favourite online resources

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

WHERE TO FIND JOHANNA BAKER-DOWDELL:

www.strawberrycommunications.com.au

JOHANNA BAKER-DOWDELL on FACEBOOK

JOHANNA BAKER-DOWDELL on LinkedIn

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THANK YOU!

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