Johanna Baker-Dowdell from Strawberry Communications has more than 18 years experience as a journalist and public relations consultant working as a freelancer and in-house.
This experience includes writing for newspapers, magazines and websites in Australia and the United Kingdom on a number of topics including business, parenting, news and IT. Johanna has vast business knowledge – which she draws on to advise clients on the best methods to gain publicity and tell their story effectively.
IN THIS EPISODE I TALKED TO JOHANNA ABOUT:
- her family
- the journey into starting her business and motherhood
- the story behind naming her business Strawberry Communications
- the definition of Public Relations (PR)
- importance of a PR plan and why we should pay attention to public relations
- typical components of a PR plan
- available channels to promote your business
- what really ensures you have an attention grabbing media release
- media release distribution websites
- her services offered through Strawberry Communications
- PR strategies for someone who is just starting up
- her two books, the inspiration behind each book and what they are about
- balancing her business and personal life
- her favourite online resources
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- PR NEWS WIRE
- I-NEWS WIRE
- Book – Business & Baby on Board
- Book – The 21st Century Guide to Promoting Your Small Business
WHERE TO FIND JOHANNA BAKER-DOWDELL:
JOHANNA BAKER-DOWDELL on FACEBOOK
JOHANNA BAKER-DOWDELL on LinkedIn
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