9. Social Media, Marketing strategies and Designer markets with Janina Lear

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Janina Lear spent most of her working life as a Travel Consultant traveling the globe. She spent many years living abroad in Krakow, London, New York City and Washington D.C. Once having children she started her own businesses running market events in Geelong, the Piccadilly Market and the Geelong Baby and Childrens Market which she runs with her business partner Susan. Janina is also savvy Social Media Marketing Consultant and is passionate about coming up with strategies to drive more business and create more leads for businesses. In September 2014, the idea for a brand new Event transpired and the The Event Makers Event was created.

IN THIS EPISODE I TALKED TO JANINA ABOUT:

  • the love for handmade markets and how it all started
  • tips on how to best set up your stall and rock it with the right mindset to sell on the day
  • the marketing strategy to get people through the doors
  • Facebook vs Instagram
  • how to stay visible on Facebook
  • paid advertisements on Facebook and how to measure and target your reach
  • print advertising vs Facebook advertising, reports on Facebook
  • how to post, when, how often and how much it should cost for an effective advertisement on Facebook
  • balancing the work and 3 children
  • single parenting and support and relationships
  • impacts of stress and how to manage it
  • tips on books and quick meals

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

WHERE TO FIND JANINA LEAR:

http://www.piccadillymarket.com.au

http://geelongbabyandchildrensmarket.blogspot.com.au

http://janinalear.com.au

Janina Lear on FACEBOOK

Janina Lear on Linkedin

THANK YOU!

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All dreams have a chance to arrive if you invite them! – thanks for listening – Petra x

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