16. Belinda Jennings from Mum Central talks about growing online community, big brands and valuable content

Belinda Jennings
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Belinda Jennings is founder of the Australian Baby Bargains and Mum Central networks and also co-founder of newly created Food Channel, Mum’s Pantry. Belinda has over 20 years of sales and marketing experience behind her, she is  passionate entrepreneur and driven for all things online. Last year Belinda was nominated for Telstra Business Women of the Year,  announced as  a finalist in the Women in Innovation SA Awards, she was also nominated in two categories of  AusMumpreneur awards from which she walked away with gold in the ‘People’s Choice’ Service Business Award category and with bronze in the AusMumpreneur of the Year category.

IN THIS EPISODE I TALKED TO BELINDA ABOUT:

  • her family and how support from her partner and family, impacts her work
  • her entrepreneurial journey 
  • finding her niche and discovering the “pain” of her clients
  • the beginnings of Australian Baby Bargains on Facebook and transitioning to their own website
  • challenges in transferring traffic from Facebook to the Australian Baby Bargains website and creating new habits
  • ANZ Innovyz Start  and the impact it had on her business
  • how many investors and where the money was invested
  • beginnings of Mum Central and the core focus of this business
  • delivering valuable content, who is involved and staying authentic
  • converting a free community into a source of income with a variety of brands
  • challenges and techniques for securing the big brands for advertisement
  • capturing those very important customer details on a non-member site
  • asking the right questions in your community to stay ahead of the game
  • her latest business creation, Mum’s Pantry and the inspiration behind it 
  • partnering smart 
  • effectively using social media to help spread the word about your new business 
  • tips on creating a successful brand 
  • her typical day and working from an inbox
  • investing in yourself and having fun with her family

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

WHERE TO FIND BELINDA JENNINGS:

www.babybargains.com.au

www.mumcentral.com.au

www.mumspantry.com.au

Belinda Jennings on FACEBOOK

Belinda Jennings on LinkedIn

THANK YOU!

If you enjoyed this episode, please let me know what I did well, what else I could include or improve on in future episodes. You can email me at ask@themumpreneurshow.com or simply post your thoughts in the comment section below or tweet me @Petra_Jones.

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All dreams have a chance to arrive if you invite them! – thanks for listening – Petra x

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