142. How to run a Facebook Ads

Dotti Media
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ANGELA PONSFORD

is passionate about helping business owners make sense of social media so they can use it to grow their business.  She runs her business with partner Miranda Ivey and together they are here to help us all to connect the dots online.

IN THIS EPISODE I TALKED TO ANGELA ABOUT:

  • her family and where they live
  • her previous career
  • conception of Dotti Media and running in partnership with Miranda Ivey
  • their individual roles in the business
  • structure and focus of the business
  • finding her passion in training business owners to use Facebook ads effectively
  • the difference between Facebook ads and Boosted posts
  • most common mistake people make when running a Facebook ad
  • different ways to boost your post to an audience
  • what to ask when defining your ideal audience
  • how to target by interest and look-alike audience
  • how to target people who liked your competitors Facebook Page
  • what are the different types of Facebook Ads
  • how to warm up your cold audience
  • understanding the cost of your ad
  • ad creative and ad copy
  • understanding tracking
  • how to read your reports effectively
  • her biggest challenge so far since running her own business
  • pushing through difficult times and maintaing motivation
  • fears holding holding her back
  • the power of mastermind group
  • her top tip to grow our business presence through social media

 

WHERE TO FIND ANGELA PONSFORD:

www.dottimedia.com Angela Ponsford

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