139. Copywriting and SEO strategies to empower your online business

SEO tips
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KATE TOON

is an award winning SEO copywriter and SEO consultant with heaps of experience, helping big brands and small business to produce engaging, creative and clever content. Kate is also the founder of  Clever Copywriting School and The Recipe for SEO Success course and a host of the Hot Copy Podcast.

IN THIS EPISODE I TALKED TO SEO EXPERT KATE ABOUT:

  • her family and life in Australia
  • her previous career in internet marketing
  • starting her entrepreneurial journey and what it’s like to be a mum in business
  • her biggest fear at the beginnings
  • the turning point in her business
  • how she started with copywriting and SEO
  • what both terms, copywriting and SEO means
  • what we need to think about when we write to be liked by Google
  • what to do onsite versus offsite regarding SEO strategies
  • what website providers to use to achieve the best SEO for your site
  • WordPress self-hosted site and why it’s Kate’s recommendation
  • using Yoast plugin for SEO on WordPress website
  • her favorite plugins and tips around using them effectively on your site
  • her online course Recipe For SEO Success
  • blogging and how to blog less but better
  • how to provide value to your tribe
  • the importance of headlines
  • her podcast Hotcopy
  • the biggest challenge so far
  • how she deals with copycats
  • her plans for business
  • her top tip to create more valuable content to drive more traffic to your site

WHERE TO FIND KATE TOON:

www.therecipeforseosuccess.com.au

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